Transcription: Peter, despite the recession, the success of Dawning Kindersley over the last few years has been quite phenomenal. Clearly you're on to something that publishers aren't. What do you think is the secret of your company's good fortune? Well I think it is really sticking to reference and really it's education in a broad sense. Everybody in the world now realizes there's an information revolution and that they do better if they have the right information. Now that's particularly true for parents and children. All around we've seen the school system beginning to creak in various ways. And what pare ...